Dealer Services in a Brand New Light
To ensure dealership success from the inside out, we built an organization that is passionate about operating on the dealer’s agenda. Through our experience, we recognized three areas of improvement in a dealer’s business: Finance & Insurance, Property & Casualty, and Employee Benefits. We found that F&I is incredibly stale, P&C is merely a transaction, and EB is massively underserved in this space. Brightline reimagines how we can serve and partner with the dealership industry in these areas and more.
At Brightline Dealer Advisors, dealer centricity isn’t just a buzzword, it’s in our DNA. It’s the foundation of our strategy and the source of the relentless passion behind our mission to make our dealers Raving Fans.
— Eric Dragoo, President & CEO
Dealer Services in a Brand New Light
To ensure dealership success from the inside out, we built an organization that is passionate about operating on the dealer’s agenda. Through our experience, we recognized three areas of improvement in a dealer’s business: Finance & Insurance, Property & Casualty, and Employee Benefits. We found that F&I is incredibly stale, P&C is merely a transaction, and EB is massively underserved in this space. Brightline reimagines how we can serve and partner with the dealership industry in these areas and more.
At Brightline Dealer Advisors, dealer centricity isn’t just a buzzword, it’s in our DNA. It’s the foundation of our strategy and the source of the relentless passion behind our mission to make our dealers Raving Fans.
— Eric Dragoo, President & CEO
F&I, P&C, & EMPLOYEE BENEFITS REIMAGINED
Brightline is truly a dealer-centric unicorn in the marketplace. We combine the scale, support, and expertise of big-box providers with the flexibility, optionality, and personnel stability of a local agency. As a result, we’ve created a competitive advantage in the market and are uniquely positioned to make our current and future dealers “Raving Fans.”
We combine the best of both worlds, creating an innovative, truly dealer-centric approach.
Local Agents
Big Box Providers
About Us
Brightline Dealer Advisors is the fusion of two dealer-centric organizations- Risk Theory Dealer Advisors and TrueRisk Advisors. United by our passion to provide disruptive products and services to automotive dealers, we joined forces to coordinate our approach to the marketplace and maximize our collective value in an effort to become the clear provider of choice and an indispensable partner to our dealers.