Chris Plaza is an Executive Vice President for Brightline Dealer Advisors. He is a seasoned professional with over 25 years of experience in the auto retail and F&I arena. Mr. Plaza has earned an outstanding reputation in the market place and has accumulated a proven track record of success in acquiring new business and in training and development. Prior to joining BDA, he was the Director of Business Development for Pro Consulting, a regional F&I agency in the northwest and was also a top F&I Executive for Zurich. Mr. Plaza resides in Phoenix, AZ.