Chris Plaza leads the Southwest sales team at Brightline Dealer Advisors and focuses on delivering consistent in-store training, reimagined profit participation programs, and tailored F&I solutions to dealership clients.

With over 25 years of experience, Chris excelled as Director of Business Development at Pro Consulting and as a top F&I executive at Zurich. Joining Brightline in 2023, he creates Raving Fans by delivering innovative solutions that drive dealership growth.

He resides in Phoenix, AZ.