CEO & President

Eric Dragoo

Eric Dragoo is the CEO of Brightline Dealer Advisors, the largest independent insurance agency exclusively serving automotive dealers with F&I, Property and Casualty, and Employee Benefits solutions. A transformative leader, Eric built Brightline as a truly dealer-centric partner focused on delivering tailored solutions, fostering trust, and creating “Raving Fans.” His vision has positioned Brightline as a standout in the industry, blending innovation with operational excellence to redefine what dealers expect from an insurance partner.

Previously, Eric served as President and CEO of Risk Theory Dealer Advisors (RTDA) and TrueRisk Advisors, which he merged to form Brightline Dealer Advisors. His leadership has consistently driven growth, including at Ally Insurance, where he transformed the F&I and P&C business into a $1 billion enterprise, and at Zurich/Universal Underwriters, where he led the top-performing region.
Eric resides in Plano, TX, continuing his mission to elevate the dealer experience.