Dealer Services in a Brand New Light
To ensure dealership success from the inside out, we built an organization that is passionate about operating on the dealer’s agenda. Through our experience, we recognized three areas of improvement in a dealer’s business: Finance & Insurance, Property & Casualty, and Employee Benefits. We found that F&I is incredibly stale, P&C is merely a transaction, and EB is massively underserved in this space. Brightline reimagines how we can serve and partner with the dealership industry in these areas and more.
Brightline Dealer Advisors has officially been recognized as one of the Top 100 Insurance Brokers in the United States! This incredible honor would not have been possible without trust and partnership of our amazing dealers. We are proud of the significant, organic growth that has propelled us to become a Top 100 industry leader after only 7 years of operation.
At Brightline Dealer Advisors, dealer centricity isn’t just a buzzword, it’s in our DNA. It’s the foundation of our strategy and the source of the relentless passion behind our mission to make our dealers Raving Fans.
— Eric Dragoo, President & CEO
Dealer Services in a Brand New Light
To ensure dealership success from the inside out, we built an organization that is passionate about operating on the dealer’s agenda. Through our experience, we recognized three areas of improvement in a dealer’s business: Finance & Insurance, Property & Casualty, and Employee Benefits. We found that F&I is incredibly stale, P&C is merely a transaction, and EB is massively underserved in this space. Brightline reimagines how we can serve and partner with the dealership industry in these areas and more.
At Brightline Dealer Advisors, dealer centricity isn’t just a buzzword, it’s in our DNA. It’s the foundation of our strategy and the source of the relentless passion behind our mission to make our dealers Raving Fans.
— Eric Dragoo, President & CEO
F&I, P&C, & EMPLOYEE BENEFITS REIMAGINED
Brightline is truly a dealer-centric unicorn in the marketplace. We combine the scale, support, and expertise of big-box providers with the flexibility, optionality, and personnel stability of a local agency. As a result, we’ve created a competitive advantage in the market and are uniquely positioned to make our current and future dealers “Raving Fans.”
Combines the best of both worlds creating an innovative, truly dealer-centric approach.
Local Agents
Big Box Providers
Three Comprehensive Services. One Supportive Partner
Grow Through Our Learning Ecosystem
Training is not a one-time event: it’s a journey. To execute at the highest level, you must not only commit to continuous improvement but also have the necessary guidance. Our hands-on approach to learning helps your dealership rise to its fullest potential, with ongoing resources and support geared toward a growth mindset.
About Us
Brightline Dealer Advisors is the fusion of two dealer-centric organizations- Risk Theory Dealer Advisors and TrueRisk Advisors. United by our passion to provide disruptive products and services to automotive dealers, we joined forces to coordinate our approach to the marketplace and maximize our collective value in an effort to become the clear provider of choice and an indispensable partner to our dealers.
Brightline Dealer Advisors
