Jeff Barron leads the Northeast sales team at Brightline Dealer Advisors and focuses on delivering consistent in-store training, reimagined profit participation programs, and tailored F&I solutions to dealership clients.

Jeff has over 20 years of experience, starting at JM&A Group as an F&I specialist before becoming the National Dealer Training Manager at Ally Financial. He co-designed the Ally Automotive Leadership Academy and is certified in multiple leadership programs. At Brightline, Jeff creates Raving Fans by equipping dealers with innovative tools to optimize profitability and enhance vendor relationships.

He resides in Grosse Ile, MI.