We are dedicated to providing a top-tier training experience—one that equips automotive sales and finance professionals with processes and word tracks that ultimately fuel dealership growth. Through our training program, dealerships see measurable results that impact overall profit and sustain market leading CSI.

Our academy is comprised of three different facets of training that are meant to complement each other and ultimately drive performance in your store.

Classes We Offer

We offer these in our home office in Dallas, TX *OR on the road at a dealership of your choice!

  • F&I Foundations
  • Sales Foundations
  • Sales Manager Training
  • Hybrid Training
  • BDC Training

Brightline HQ – Addison, TX

  • Smaller Class Sizes – Personalized attention and hands-on learning.​

  • Staggered Attendance – Send a few employees at a time so your entire team isn’t out of pocket for a full week.​

  • Distraction-Free Learning – Focus entirely on training without daily operational interruptions.​

  • Immersive Experience – Engage with BDA’s experts, learn from other dealers, and gain deeper insights into best practices.

Roadshows

  • On-Site at Your Dealership – Hands-on training in employees’ actual work environment.​

  • Cost-Effective – Eliminates travel expenses, making it a budget-friendly option.​

  • Train More People at Once – Larger group sessions mean your entire team can get up to speed at the same time.​

  • Tailored to Your Dealership – Customized to address your dealership’s specific needs and challenges.

Raving Fan Testimonials

At Brightline, our mission is to create raving fans. Discover how we’ve paved the way for growth and success as a true automotive partner for our clients.

The Brightline team’s enthusiasm, dedication, and commitment to our team’s growth were truly inspiring. Special thanks for the great reminder that we’re not just in the car business—we’re in the people business. It was an honor for me to see our entire sales team with over 300 sales professionals, sharpening skills and elevating the customer experience together.

We appreciate your partnership and look forward to seeing the impact of our continued success! I am certain more dealerships and groups will take advantage of BDA’s training, as knowledge and adaptability are the key. It will set us apart from the industry, truly turning the car buying transaction into a car buying experience!

Armina Mgerian | CEO, Nouri Shaver Automotive Group

I believe this training was our best, ever! Everyone has so many positive comments and Sales seems to speak for itself. Thanks again for all you do!! You have truly been great for us

Joel Krusemark , Diamond Buick GMC

The F&I training course was a great and refreshing take on F&I. I especially enjoyed the parts about emotional intelligence and becoming more of a consultant than a salesman. It was a different take on how to go about increasing PVR and creating a great customer experience. I look forward to working with you more on learning different ways to accomplish goals in F&I.

Derrick E. Futrell | Finance Manager, Springfield Chrysler Auto Mart

Outstanding, world-class training from Brightline

Your commitment and investment in helping our sales team sharpen their tools is HUGE! Smartest investment I’ve made for my store!

Most enthusiastic and upbeat training that I have ever come across. They keep it simple and fresh– highly recommend this program!!!!

Dealership F&I Manager

I love the adjustments this class has given me, so that I can provide better service for my customers.”

Dealership Sales Manager

Brightline sets the standard in excellence for Automotive training!

Dealership General Manager

The Brightline Approach

Take a firsthand look at our dynamic training sessions and experience our hands-on approach in a high-energy learning environment.

Disrupt the Dark

Together, the future is bright!